89-year-old Ada Rogovtseva featured in Ukrainian brand CHER’17 campaign

Actress becomes model for CHER’17

89-year-old theatre and film actress Ada Rogovtseva became a model in the campaign for Ukrainian clothing brand CHER’17, appearing in elegant looks. During the photoshoot, the star tried on several stylish outfits that highlight her individuality.

Look details

For one of the options, the actress chose a refined classic total black look: an oversized blazer, wide-leg trousers and a black turtleneck. A massive gold chain in the shape of laurel leaves around her neck and minimalist backless leather mules added a trendy chic to this ensemble.

Rogovtseva also posed in a snow-white blouse with a complex cut and an accent bow. The look was complemented by a large necklace with white and gold elements, and completed by grey trousers with a thin stripe.

Among other shots are images in a cosy beige coat, where the main accent was a massive silver ring in the shape of a rose on her finger. A separate look consisted of a sky-blue shirt and white palazzo trousers, creating a relaxed yet noble impression.

Brand comment and public reaction

According to CHER’17 representatives, Rogovtseva is an example of how beauty goes beyond appearance. «Розкіш бути собою. У будь-якому віці, у будь-яких обставинах, на кожному етапі життя. Для зйомки з Адою Миколаївною ми підібрали образи CHER’17, у яких хотілося передати різні грані її особистості. Ада Миколаївна для нас — приклад, чия краса виходить далеко за межі зовнішнього. У її погляді, словах і присутності — досвід, гідність і любов до життя» (The luxury of being yourself. At any age, in any circumstances, at every stage of life. For the shoot with Ada Mykolaivna, we selected CHER’17 looks in which we wanted to convey different facets of her personality. Ada Mykolaivna is an example for us, whose beauty goes far beyond the external. In her gaze, words and presence — experience, dignity and love of life), the brand’s post reads.

The actress’s fans are actively reacting to the new photos. «Мільйон разів напишу - я у захваті від цієї неймовірної пані» (I will write it a million times - I am in awe of this incredible lady), «Ви неймовірна жінка! Тендітна, мініатюрна, крихка зовні і неймовірно сильна, потужна, велична» (You are an incredible woman! Delicate, miniature, fragile on the outside and incredibly strong, powerful, majestic), users write in the comments.