Recently, the director of the company Steko – Serhiy Polozhai – published an angry post in which he insulted military personnel at the Territorial Centre for Mobilization (TCM). He referred to himself as a "Mountain," not some "loser."
Polozhai was prompted to write the post by a video filmed during his interaction with the TCM. According to the Steko director, bloggers had posted a "convenient video for them." Presumably, it turned out to be very inconvenient for him personally. This was especially true given that the day before, Polozhai had been fleeing from the police in his Bentley, an incident he also denies.
Following Polozhai, Steko PR specialists also
came out in his support and wrote a lengthy message. However, followers did not appreciate this gesture. On Instagram, the brand closed comments under the post. On Facebook, however, they did not manage to do so. As a result, a large number of "grateful" readers had the opportunity to express their thoughts about the company's director, the company itself, and its products, which do not withstand any criticism.
Polozhai himself decided not to wait for grateful readers and hurried to delete his post. He subsequently hid the page entirely. Apparently, the "Mountain" has not been taught to apologize, let alone show basic respect for those who give their lives on the front line.


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