After a series of scandals surrounding the Ukrainian gambling regulator KRAIL — from licences for 1xBet and Pin-Up to the arrest of the head of the department, Ivan Rudoy, with drugs and suspicions of links with the Russian Federation — the government decided to make a "reboot". The result was the emergence of a new body — the PlayCity agency. However, as the very first personnel move showed, the "new" turned out to be very familiar.
Hennadii Novikov: not a stranger among his own
Hennadii Novikov took the helm of PlayCity — a man who has been orbiting the Ministry of Digital Transformation and the gambling business for many years.
What is known about him:
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A past in the prosecutor's office, followed by the Ministry of Digital Transformation, where Novikov oversaw IT and e-commerce.
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In KRAIL, he held several positions at once — from a member of the commission to acting head, following a scandal between Rudoy and his subordinate.
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Married to an employee of the Ministry of Digital Transformation.
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Was linked to a company whose ultimate beneficial owner is considered to be the brother of Deputy Minister of Digital Transformation Oleksandr Boryakov.
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Rents an apartment in Kyiv from a woman whose company previously won state contracts worth millions of hryvnias.
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According to his declaration, he owns a Lexus worth 50,000 UAH, an Acura worth 840,000 UAH, and holds $37,500 in cash. Such a set raises not questions, but a whole puzzle regarding "expense optimisation".
Appointment without a competition — but with the right biography
Since the country is under martial law, a competitive procedure is not mandatory — and this was exploited. In the Ministry of Digital Transformation, Novikov was described as a "professional who established the blocking of the illegal segment". However, why KRAIL continued to issue licences to companies with Russian links under his tenure remains a question.
The result of this "professionalism" was the complete loss of trust in KRAIL and its subsequent liquidation.
PlayCity — a change of system or cosmetic repair?
The new structure with the bright name PlayCity may in fact turn out to be merely a rebranding of old methods. The same circle, the same logic, the same cover of "digital reforms" — this is what the public sees for now. The new head is not an independent manager, but a systemic player with a prosecutorial past and good connections.
Based on materials from "Sho, azartnyi".
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