Apple has lost its status as the leading smartphone seller in China, ceding ground to local brands Vivo and Huawei. iPhone shipments to the country fell by 17% in 2024, marking the sharpest annual sales decline in Apple’s history.
According to analysts, the downturn persisted throughout the year, including a significant contraction in the fourth quarter, when sales dropped by 25%.
As a result, Vivo smartphones, which specialise in budget models, captured 17% of the Chinese market, Huawei with its premium devices took 16%, while Apple fell to third place with a 15% share.
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