Iryna Bilik and the scandal over advertising for a brand linked to Russia

Ukrainian singer Iryna Bilik has found herself at the centre of a scandal due to her collaboration with the Turkish cosmetics brand Farmasi. As journalists discovered, the brand not only continues its operations in Russia but also diligently pays taxes into the budget of the aggressor state.

Despite the fourth year of the full-scale war, Bilik actively advertises the company’s products on the Ukrainian market. This fact has sparked a wave of outrage among fans and the public.

Could she not have known?

Checking the company’s policy regarding the Russian market takes literally 20 minutes, but apparently, this point did not prove decisive for the artist. Many are asking: is this naivety or plain indifference?

Previously, similar accusations have been levelled at Ukrainian stars who choose to collaborate with brands that ignore the war. For example, to her ex-husband, but Bilik is treated differently: her home was damaged as a result of the war.