Gen Z mass-buying 2013 iPhone 5C for retro aesthetics

Sharp increase in demand for an outdated gadget

Over the past year, search queries for the plastic budget smartphone, which is a decade old, have increased by 40,500%. The main reason for this boom is the 8-megapixel camera, which produces images with a characteristic "point-and-shoot" effect. This style resembles shots taken with old digital point-and-shoot cameras in the early 2000s.

Abandoning high technology in favour of artefacts

While major corporations invest billions in the development of neural networks and laser technologies (LiDAR), the younger audience is once again paying for low quality and visual artefacts. Users describe this approach as "warm vibe".