OKKO fuel station promo sees men dressed in swimsuits

The OKKO fuel station chain announced a promotion, promising a full tank of fuel to anyone who arrived in a swimsuit. It appears the organisers expected a surge of women in bikinis, but creative Ukrainian men outsmarted the campaign organisers with their marketing move.

Fuel stations were flooded with cars driven by men in women’s swimsuits, who also decided to participate in the promotion and get a tank of petrol for free. This, in turn, attracted media attention.