OpenAI renames data centres to AI compute campuses to reduce public criticism

OpenAI has decided to change the official name of its data centres. Instead of the traditional term "data centre", the company proposes using the phrase "AI compute campus". The main goal of this move is to soften the negative attitude of Americans towards such facilities, which often provoke outrage in local communities.

Image change strategy

Sam Altman's team is convinced that the new branding, combined with promises of creating new jobs, will help change public sentiment. Company leaders hope that the new name will help reduce resistance from residents of areas where artificial intelligence facilities are being built.

Technical reality remains unchanged

It is worth noting that the name change will not affect the physical characteristics of the facilities. Data centres will not start consuming fewer energy resources. The level of terrible noise, which can be heard in entire districts, will not decrease.